A good interview this with one of the founders of Instagram, especially for anyone (like me) founding a tech start-up.
https://www.thecut.com/2019/11/instagram-kevin-systrom.html
It captures the shift from users > influencers, self-expression > brand host that the app has experienced since launch, as it has monetized, sought profitability and scaled in a corporate market place.
A point of inflection: the role of community.
"Anyone can create a photo-sharing app; not everyone can create a community. If you can protect that asset — if you can help nurture and grow it — and your product doesn’t suck, you have created something much more valuable than a great product with a terrible community. Our first value at Instagram was always community first. It got changed, by the way, when we left."
Submitted December 21, 2019 at 12:28PM by WildFortuna https://ift.tt/34LDyzU via TikTokTikk
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