Brands put in strict internal guidelines to avoid social media backlash

Brands are putting in place strict internal guidelines to avoid backlash on social media, especially after the recent Tanishq ad fiasco.

Topics such as caste, religion and political commentary are a no-go most of the time, executives at four digital advertisement agencies told ET.

Recently, social media trolls hounded Tata’s jewellery brand Tanishq after its ad depicted a “baby shower” celebration from an inter-religious marriage. Earlier this month, e-commerce retailer Flipkart also faced social media outrage when it responded to a customer query on why it was not delivering to Nagaland, saying it is “outside India.” It has since started deliveries to the north-eastern state.

Submitted October 24, 2020 at 10:00AM by nasirbobby https://ift.tt/3ktOAmb via TikTokTikk