Without a doubt, keyword research is the backbone of SEO. I would go as far as saying that keyword research is the foundation of all marketing funnels. If we ask ourselves – “what are keywords? “they are nothing but “searches" put simply, keywords are synonymous with “searches” and searches are expressions of what people want.
In marketing, you can’t get more foundational than researching what people want. Ultimately, that’s what keyword research boils down to. You are attempting to understand searcher behavior so you can provide searchers with what they want.
Why is Keyword Research Important for SEO?
Keyword research is, without doubt, the primary step in any SEO campaign and invariably affects everything that goes into it, finding content topics, on-page SEO, outreach and promotion. Keywords count a lot when it comes to marking your progress with your inbound lead generation efforts.
As a bonus, researching keywords help you figure out the thoughts, fears, and desires of your target market. That’s because keywords research gives you tremendous insight into what potential customers are searching for, and the exact words and phrases that they use.
Keyword has become the market research for the 21st century.
Submitted October 04, 2019 at 05:12PM by ignitingthought https://ift.tt/2VaLmZ5 via TikTokTikk
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