New Balance steps into blockchain - but how many customers will understand why?

Provenance and quality, sure. But do customers really care about being able to 'digitally own' a pair of shoes?

https://coinrivet.com/shoe-manufacturer-steps-into-blockchain/

Submitted October 21, 2019 at 03:25PM by newsriver https://ift.tt/2MyxRQk via TikTokTikk