Bringing wine to life – I don’t know about you, but this brings up various strange images into my brain of dancing grapes and skipping bottles all in an eccentric shade of maroon. Well this company decided to bring wine to life, but not quite like my vision… more like augmented reality labels to be exact. The company, known as Rabble, is one of two in the world using the technology, which allows people to view an animated story in real-time right from their wine bottles. Rabble partnered with San-Francisco based company Tactic to create the software and the first AR label is Rabble’s Red Blend, which animates a print of Florence during an apocalyptic event. The animation begins with a peaceful view of the city and turns dark as the comet falls on the city, darkening the skies and bringing loud explosions with it. It sounds like quite a scene, but you know what they say…. A glass of red wine helps your heart and is great to your overall health (in moderation), so AR is just helping it on its way! What do you think about this tech? Is it a little over-the-top or exactly how advertising should be going?
Submitted September 27, 2018 at 01:08PM by thea_maria https://ift.tt/2DxsspR via TikTokTikk
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