What's the a tech innovation marketing people should really start using but aren't?

I've been asked by a client (marketing company) to help them create a "lunch and learn" about advancements in communications technology. Essentially what tools or applications should they start seriously considering to invest money and resources for hiring and/or training to better serve their marketing clients. It's been a long week and I've hit a wall. Basically if you were starting a cutting edge advertising/marketing company and money and available talent was no issue what would you offer to get and stay ahead of the competition?

Submitted September 15, 2018 at 05:11AM by Schickie https://ift.tt/2CZD7JN via TikTokTikk